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Recruiting Through Social Media Platform

Posted On : 15 FEB 2017 at 12:05 AM

We know that many organizations recruiting are a time-honored process and difficult to find out the right talented even more manual efficiency. Due to that organization's recruiting are moving towards Digital Marketing [ Social Media - Linkedin, Facebook, Twitter, Pinterest].One of the major challenges for recruiting firms is attracting the talent resources and making hires through Social Media. It's about engaging with resources and using social media tools to source and recruit talent.

LinkedIn, Facebook, and Twitter has over 600 million combined users. That equals a lot of potential talent for your organization. But how do you find the right talent for the requirement you have available using social media? Here's how to get started.

Analyze Each Network:

LinkedIn operates the world’s largest professional network on the Internet with more than 467 million members in over 200 countries and territories.Professionals are signing up to join LinkedIn at a rate of more than two new members per second.There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic

Facebook is the largest network of social media with 1.8billion monthly active users which is a 17 % increase year over year & available in 37 different languages.Facebook public feature Marketplace helps users to post, read & respond to the class.The model has expanded to include connections to organizations, businesses, and interests -- not just individual people.

Twitter is a free social networking microblogging service over 317 million monthly active users.

According to their website, "Twitter is a simple tool that helps connect businesses more meaningfully with the right audience at the right time."

Linkedin :

Linkedin provides basic level filter advanced search to find out the right talent.Through LinkedIn business account you can search in detail.Linkedin allows posting a requirement through cost basis either monthly or annually.Initiate by building connections to people you already know. This could include former current employees, clients, vendors, friends, and family. Because you never know who someone else may be connected to that could make for a top-notch resource. Join the relevant LinkedIn groups, this will provide you with access to a large number of qualified candidates.The best useful features of LinkedIn are following

  • High Active Professionals
  • Database quality can be verified
  • Referral Friendly
  • Comparable & Searchable
  • Easy to find out & apply
  • Job Posting capability
  • Recommendations

  • Facebook :

    The real advantage of Facebook is the network itself. It is finally enabling social / crowd based matching, which is the real holy grail of recruiting.Through facebook, organizations can post the requirement directly on the company page and route the resources to organization careers page to provide further information.In addition to posting current openings, you can use Facebook to promote your Organization’s image and improve your employer brand.The best useful features through facebook are following

  • Gain more traffic
  • Employee Referral Activity
  • Low Attrition Rates
  • Brand Awareness
  • Recruit faster
  • Cost Effective

  • Twitter

    Resources check company profiles and follow them if they like what they see, and a third of them search job-specific hashtags, apply for tweeted Requirement openings, and communicate with companies over Twitter.To more effectively chat with recruits, many Fortune 500 companies maintain a Twitter account dedicated solely to recruiting. With so many job seekers on the market, 64 percent of those companies tweet one to three times per day about job postings, specific employees, or company events. And the best recruiting accounts follow the same rules they would at a networking event: be social, active, and human.

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